I'm a designer specialised in web design and digital art direction. I collaborate with both individual businesses as well as with marketing and design agencies. I follow a strict design process in order to provide the best solutions for my clients' needs. Creativity for me is a mixture of intuition and discipline.

I'm a designer specialised in web design and digital art direction. I collaborate with both individual businesses as well as with marketing and design agencies. I follow a strict design process in order to provide the best solutions for my clients' needs. Creativity for me is a mixture of intuition and discipline.

Services

Services

Web Design

Digital Art Direction

Web Design

Digital Art Direction

Information architecture

Digital branding

Information architecture

Digital branding

Digital strategy

UX and Usability for the web

Digital strategy

UX and Usability for the web

Method of work

Stage 1
Briefing

Stage 1
Briefing

We engage in a brief to identify the problem, the scope of the project and the outcome we set for it.

Stage 2

Strategy

Starting from the brief I'll study the competition, your target market and your target customers. I also diagnose possible problems in your current digital communication strategy, and identify how we can improve it .

Stage 3

Information Design

After having defined the strategy it's time to design the foundations of your future website. Based on the strategy I create the sitemap for the website, always taking into account user experience and SEO performance. After the sitemap I create the wireframe, the skeleton of our website layout.

Stage 4
Art Direction

Stage 4
Art Direction

This is where fun begins and magic happens: I start with a visual and conceptual research that will culminate into a moodboard. I define a creative style for typography, color, illustration and photography, so that everything fits into an harmonious whole.

Stage 5
Interaction

Stage 5
Interaction

I use various prototyping tools to design and orchestrate the interactions of your websites. So there is no room of interpretation during the development phase.

Stage 6
Handoff

Stage 6
Handoff

I follow the handoff process between design and development. I'm technology agnostic so my designs can be implemented in whatever technology is used by your team. After development I run a complete check that the product satisfies the original design I made.


If you don't have any developer to work with, I have a list of professional developers I can recommend you to.

Leonardo Iob — PIVA N° 03040830303